Measure

Prove every win.
Measure and improve your AI search visibility

A single Master GEO Score, historical trends, automated scheduling and Timewarp snapshots - so you can see exactly where you started and how far you've come.

Knowing how your brand shows up in ChatGPT, Perplexity and Google AI Overviews shouldn't depend on someone manually running prompts and eyeballing the results. Jasno tracks a repeatable set of AI visibility metrics automatically, so you can see how performance moves week to week and act on what's changed.

Visibility Timeline
8-week brand visibility growth
W1W2W3W4W5W6W7W8

Visibility trend day-by-day vs. competitor - every metric tracked across every analysis run, forever.

Measure

Master GEO Score

One unified score from three weighted pillars: AI Prompt Visibility, GSC Performance, and GA4 Engagement. The single number that tells you if you're winning.

  • AI Visibility 40%
  • GSC Performance 40%
  • GA4 Engagement 20%
  • Tracked over time
Capabilities

Prove progress with one number, every single day

Key Insights Panel

An automated narrative for every run: what improved, what slipped, what to act on next - with a headline scorecard summarising the move.

AI Visibility Score
0
/ 100
+14
90-day change
+162%
vs prior period
Citations
1,284
↑ 38 this week
Latest run
2 hrs ago
Auto-scheduled
Visibility trend · last 12 weeks
Score across ChatGPT, Perplexity, and Google AI Overviews
W1W2W3W4W5W6W7W8W9W10W11W12
ChatGPT↑ +8
91/ 100
Perplexity↑ +12
78/ 100
Google AI↑ +19
71/ 100

Historical Trend Charts

Watch your score improve day-by-day as you implement optimisations.

Historical Trends
12 weeks
79
/ 100
↑ this quarter
W1W6W12

Multi-Topic Dashboards

Track visibility separately for every topic you target - side by side, all in one place.

Topic performance
Where you win - and where you don't
SaaS CRM
78%
Sales tools
64%
Lead gen
51%
Outreach
42%
Automation
28%
Analytics
12%

Topic Ownership Heatmap & Competitor Momentum

New competitor charts: a heatmap showing exactly who owns each topic across each engine, plus momentum lines that flag rivals gaining or losing ground before it shows up in your score.

Topic Ownership
per engine
ChatGPT
Perplexity
AI Overview
SaaS CRM
78
62
55
Sales tools
64
71
48
Lead gen
51
45
66
Outreach
42
38
22
Competitor momentum · 6 wks
You
↑ gaining
Competitor A
↓ losing
Competitor B
↑ gaining

Automated Daily Runs

Analyses run automatically every day. You can also switch to weekly or monthly, or trigger an on-demand run any time.

Scheduled Runs
auto
Frequency
DailyWeeklyMonthly
Day of week
M
T
W
T
F
S
S

More capabilities

Per-Platform Comparison

Filter every chart by AI engine to see exactly where your brand wins and lags.

Timewarp

Open any historic run and view the dashboard exactly as it was on that date.

PDF & CSV Export

Download polished PDF reports or raw CSV exports for any dashboard.

A practical framework for measuring AI search visibility

When looking at AI visibility data, Jasno gives you the five metrics matter most. With each measuring something different knowing how to use them are key:

  • Mention rate — the percentage of your tracked prompts in which your brand appears anywhere in the AI-generated answer. Denominator: total prompts monitored in the period.

  • Citation rate — the percentage of AI answers that cite or link to your domain as a source. Denominator: total answers analysed in the period.

  • Answer share — your brand's share of all brand mentions within a given prompt set, relative to competitors also mentioned. Denominator: total mentions across all tracked brands for that prompt set.

  • Sentiment — the tone (positive, neutral or negative) of how your brand is described when it's mentioned, separate from how often it's mentioned.

  • AI-referred sessions — website sessions arriving from AI platforms, tracked through your GA4 integration.

These metrics describe different behaviours. When analysing them, using the combined Master GEO score gives you a single view of progress. For deeper analysis, reviewing each for progress is important for growth, as a high mention rate with negative sentiment tells a very different story than a low mention rate with strong citations.

Example weekly AI search visibility report

Metric This week Last week Change Action
Mention rate 34% 29% ↑ 5pts Maintain current prompt coverage
Citation rate 18% 21% ↓ 3pts Review recently updated source pages
Answer share 22% 19% ↑ 3pts Expand content on gaining topics
Sentiment Mostly positive Mostly positive Stable No action needed
AI-referred sessions 412 350 ↑ 62 Check landing pages in GA4

Comparing the same prompt set and time period each week turns raw numbers into a short list of prioritised actions.

Connect visibility metrics to Search Console and GA4

AI answer visibility and website traffic are related but not the same thing - a strong mention rate doesn't guarantee clicks. Utilising Jasno's Google Search Console integration shows how AI visibility changes line up with organic queries, impressions and clicks. Jasno's unique GA4 integration attributes AI-referred sessions to actual on-site behaviour, so you can see whether visibility is translating into engagement.

For broader platform and prompt-level coverage, see AI search visibility tracking.

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