From the Jasno team
Notes on AI search, GEO strategy, and what we're learning while building Jasno.
AI Search Cuts Traffic but Raises Buyer Intent
The landscape of digital marketing is evolving as AI reshapes search behaviour. Discover how GEO and AEO are redefining visibility and brand strategy in the AI era.
AEO vs GEO vs SEO: Do You Need All Three in 2026?
SEO, AEO and GEO are not three separate marketing strategies. Discover how one strong search strategy can improve rankings, direct answers and visibility across generative AI in 2026.
Which Industries Are Winning (and Losing) in AI Search Visibility
AI search visibility is reshaping competition across industries. Discover why SaaS, education and healthcare lead, why ecommerce and local businesses lag, and how each sector can improve.
Why Video Content Now Matters for AI Search Visibility
AI search is transforming video into a valuable visibility asset. Discover how transcripts, captions, chapters, descriptions and question-led content can help brands become more discoverable.
Zero-Click Search Hits 68% What the 2026 Data Means for Your Traffic Strateg
Zero-click searches now dominate Google, reshaping how brands measure SEO. Discover why traffic alone is no longer enough—and how to win visibility, trust and conversions beyond the click.
What Is llms.txt? A Practical Guide for Website Owners
Discover what llms.txt is, how it differs from robots.txt and sitemaps, what to include, and whether this emerging AI-readiness file belongs on your website.
Questions to Ask Before Buying an AI Search Monitoring Platform
Before investing in an AI search monitoring platform, learn which questions reveal meaningful engine coverage, prompt control, historical data, citations and competitor insights for smarter decisions.
How to Build an AI Search Prompt Tracking List
Build an AI search prompt list grounded in customer language, commercial priorities and buying stages, with practical guidance for tracking visibility, competitors, citations and audience-specific questions.
How Many Prompts Should You Track in AI Search?
Discover how to choose a practical AI search prompt volume, balancing audience coverage, buying stages, business priorities, budget and team capacity without creating unusable data.
AI Search Tracking Myths: Do Prompts and Rankings Still Matter?
AI search tracking is not obsolete: discover how consistent prompts, intent-based variations and meaningful prominence metrics reveal visibility trends without pretending to offer perfect rankings.
AI Search Visibility Platforms: Features, Engines and Reporting Compared
Discover how Jasno, Semrush, Profound and Peec AI compare across engine coverage, citations, competitor visibility and reporting - and learn which metrics turn AI search data into content action.